“… a formalization of common sense for decision problems which are too complex for informal use of common sense.” Keeney RL. Oper Res. 1982

In an evolving marketplace where industry, payers and regulators are piloting and using Multi-Criteria Decision Analysis (MCDA) to support their decision making, Evidera scientists are forging best practices in MCDA to support our clients in decision-making and value communication.