True product success relies on understanding its impact in the real world.
Choosing the right real-world data to assess that value is imperative.
The availability of real-world data and its acceptance to support a product’s value story are continually increasing. All stakeholders are demanding evidence of benefits and risks in a real-world setting, and product insights based on real-world data are critical to confirm and update your market strategy. There is a plethora of real-world data sources, however, so identifying and accessing the right data to answer your research questions are crucial.