Increased competition, pressure on margins, and shorter time-in-market has placed enormous burden on pharmaceutical organizations to craft a sound launch strategy and ensure products stay on track. Assessing the competitive landscape of your product, how your asset is performing in the market, and understanding the standard of care for your product are critical to success.
LiveTracker® provides real-time prescribing data from our global community of 2.2 million health care providers (HCPs) that shows treatment pattern, treatment sequence, patient profiling, and trends in prescribing. This data provides insights from patient EMRs as well as HCP behavioral information, offering answers to why physicians make treatment decisions, how they relate to EMR data, and what happens thereafter. Unlike with other data solutions, LiveTracker users can connect with the HCPs providing data to ask questions or clarify data points, providing a deeper dive into the information that is most relevant to you.
Reliable, Real-World Data
Unlike other databases that are updated on a quarterly basis, LiveTracker data are generated continuously and extracted monthly, with an average data lag of only 18 days. This continuous capture of data can help inform your product strategy by allowing assessment of the most up-to-date standard of care and tracking of the uptake of new treatments with trend curves.
Recognized by scientific congresses and journals, LiveTracker’s data are GDPR and HIPAA compliant and can be used to support publications in top-tier publications.
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Robust Data + Global Support
In addition to the robust data provided by LiveTracker, users can access the full resources of Evidera and PPD for deeper data dives. Each LiveTracker user is assigned a dedicated Dashboard and Program Lead who provides support and helps customize the tool. Biostatisticians, epidemiologists and clinical development and therapeutic area experts can also be leveraged to provide further data insights and support.
LiveTracker Product Family
Learn more about our other real-world data solutions powered by LiveTracker