It has never been more important to get your product launch strategy right. Increased competition, pressure on margins, and shorter time-in-market has placed enormous pressure on brand managers to craft a sound launch strategy and ensure it stays on track. With so much at stake, paying careful attention to key performance indicators (KPIs) and real-world data can make or break your product’s market success.
We Can Help You Understand Critical Launch KPIs
Prescription and usage of your drug and its competitive landscape in a specific indication
Detailed patient mapping and treatment sequencing derived from patient charts
Impact of marketing and promotional investments for your drug and its competitive landscape
Shares and dynamics of your drug across all its indications to optimize resource allocation
Dive into Real-Time Details with LiveTracker
How can brand managers position their products and maximize uptake? How can they use early real-world data in the market to fine-tune their living launch plan? Spreadsheets of prescription sales data are not enough – you need to truly understand your product’s performance by tracking mission critical KPIs such as percentage of physician reach by geography and how your product is being used by healthcare providers (HCPs) in the real world.
Equally important as the type and depth of data is the speed at which you have access to it. Can you afford to wait 3-6 months to learn how your drug is performing in the real-world?
LiveTracker® delivers dynamic, real-time syndicated data to monitor and anticipate market changes for your commercialized products. Our worldwide network of 2.2 million HCPs provide insights directly into our cloud based LiveTracker platform. Having these real-time insights will help you avoid miscalculations in your strategy and enhance the long-term commercial performance of your drug.
Data Visualization for Better Insight
Data visualization is an important tool to communicate information quickly to stakeholders with different backgrounds and agendas. We offer intuitive dashboards to help you make sense of the data at your fingertips and drill down into charts and graphs. Arm your market strategy with powerful insights. Schedule a demo of LiveTracker today.
Flexible Solutions for a Range of Needs
Tap into additional solutions in the LiveTracker product family to solve your real-world data needs.
One-time data collection of 200 patient charts within 6-8 weeks
Rapidly generate robust real-world data and deliver an immediate snapshot of a specific market situation and treatment patterns. In fast-moving areas such as oncology, DeepLive allows your teams to inform study protocol and design with current HCP practices.
Historical patient chart data available in 48 hours
Fast access to existing syndicated patient charts across oncology and hematology, from 40+ countries across 25+ indications. For specific information on the data we have that is relevant to your indication and therapy, please fill out our OffTheShelf survey to be contacted by one of our experts.