Krista Payne, MEd, Vice President of Late Phase Studies, RWE at Evidera

Krista A. Payne

MEd, Vice President and General Manager, Real-World Evidence

Krista is responsible, globally, for the scientific and operational oversight of Late Phase data collection studies, as well as for the commercialization of these services at Evidera. Managerially, she oversees European and North American Late Phase study staff, as well as North American Real-World Evidence (RWE) database analytics specialists. Krista has worked with life science companies across all product phases to develop value demonstration strategies and real-world study designs to meet multiple stakeholder needs and maximize market potential. Krista offers 20 years of applied scientific experience across a diversity of retrospective and prospective methodologies including registries, HEOR burden of illness studies and surveys, patient wellness program evaluations, time and motion studies, and chart reviews. She has designed and managed several international health economic studies and has served as a principal investigator for numerous multinational observational studies, registries, and peri- and post-approval programs across a diversity of therapeutic areas.

Over the course of her career, Krista has successfully built and led research units responsible for real-world data strategy, as well as the design and conduct, of RWE studies to demonstrate treatment effectiveness, burden of illness, unmet need, resource utilization, medication adherence, and treatment satisfaction. In 2014, Krista was honored by PharmaVoice as one of the top 100 most inspiring pharma industry professionals for her scientific leadership and team building contributions to business success and client satisfaction. Krista routinely serves as a chairperson and presenter at various scientific meetings and industry forums and she has published more than a dozen scientific manuscripts in peer-reviewed journals. Krista received her bachelor’s degree in Psychology from Queen’s University in Kingston, Ontario, Canada and her master’s degree in Educational Psychology from McGill University in Montreal, Quebec, Canada.