A Truly Connected Value Story, Supported by Strong Evidence
It’s clear to those paying attention that the payer landscape has continued to change over the past few years. While the industry is rich with new technological and scientific innovation, health care budgets are stretched. Payers are reacting by raising the bar for evidence, exploring new payment methods, and focusing attention on specialty areas such as accelerated access and compassionate use pathways. In order to address payer concerns and achieve favorable and timely coverage decisions, a coherent and connected value story, supported by strong evidence, must be carefully crafted and articulated.